I’ll be analysing the social stereotypes and norms of how different cultures see gender, age, bodies and race, and what behaviour they expect from different groups of society.I’ll also be looking at how the perfect stereotype changes throughout the world.
Breaking down a stereotype, we have its meaning, identity and power. In my opinion the core of a stereotype is the groups behaviour and what they wear – It is my belief that their clothes are the first giveaway of which group that person fits into.
Some examples of stereotypes are goths, who supposedly wear long black leather coats, have pale painted faces and black makeup everywhere that it’s possible. Emo’s are similar as they also wear black but leave out the leather trench coats. Their hair must be long, straightened and black and they only wear black screamo band shirts. A very different stereotype from the last two would be chavs with their all white tracksuits and bling. Stereotypes of sexuality will tell you that gay men all have lisps and are extremely camp. Gender stereotypes play a part too as until recently women were seen as victims, but now male identities are being studied.
I think these groups are created through a mixture of fear or experience, but is unfair to individuals who may simply resemble a negative stereotype.
Through an article on the website “www.simplypsychology.org”, the writer also shares my opinion; “One advantage of a stereotype is that it enables us to respond rapidly to situations because we may have had a similar experience before. One disadvantage is that it makes us ignore differences between individuals; therefore we think things about people that might not be true (i.e. make generalizations).”
These sides of the different stereotypes are fairly true, as only a walk around the city would reveal; though with every stereotype comes their extremes, like saying goth’s worship Satan, emo’s self-harm or chavs carry knives because they struggle to pay for all five of their children. Some stereotypes are racist and their existence is politically denied. An Arabic person will be seen as a threat because of the media impact on terrorists and wars abroad.
So if you’re not a stereotype, what are you? You’re considered normal. But only through media will you have a chance of being “perfect”. Through media hype and a little help from camera angles, lighting and Photoshop, you can be no less than western perfection. However being “perfect” is a full stereotype of its own, for both men and woman. It’s a stereotype that changes through time, and the world in it’s different cultures.
Ofcourse, each stereotype has their own idea of perfection, but cultures share their own universal ideas. In the west, the perfect modern woman is perceived to be tall, thin, generously sized in her breasts, and heavily tanned, with the perfect man being tall, tanned, short or no hair with a beard and a huge set of muscles and a tough attitude, a true example of masculinity. 20 years ago, the ideal female was pale as if she’d never seen the sun. In the east, the ideal Asian woman for them is skinny, smaller than the western, and strictly somewhere between 18 to 24.
The ideal Asian man is the greatest contrast from the western standards as he is skinny, pale and has long hair. Like you’d expect from western culture, it also helps to give him a suit, but he due to the other elements, he may now look unlike what you’d expect to see in a fragrance add.